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Ignition Protocol:
10-Day Jumpstart Challenge!

Discover How To Ignite
Your Life In Just 10 Days!

Ignition Protocol is a FREE 10-day jumpstart to take charge at home and thrive at work

Enroll Now & Invite Friends! Group Enrollment for Organizations
Enroll Now & Invite Friends!
Group Enrollment for Organizations

Testimonials

Hear From Others Who Have Ignited Their Lives

  • "The community support is there, the results are there, and it's not a gimmick - this is a lifestyle, it's sustainable and long term."

    Cory Ewasiuk

    Manager

  • "This has hugely contributed to our ability to handle our work lives, our professional lives, and made us just far healthier overall."

    Angie Eccleston

    Manager

  • "I just felt like this lightness that I haven't felt in a really long time."

    Mike Hoffman

    Captain

  • "I can't say enough things about the coaches - they are the best things that will ever happen to you."

    Shay Oskey

    Pilot Participant

  • "Weight loss, focus, determination, motivation, mental clarity - I'm not clouded anymore - the fog's gone and I find myself looking towards things that I never thought about before now."

    Doug Morash

    Superintendent

  • "I have a much better outlook. I'm happier, and I feel more like myself"

    Sandra Cummings

    Small Business Owner

  • "I'm really positive about the way things are going and just the possibility of actually realizing my dreams"

    Kerstin Bitterberg

    Small Business Owner

  • "It's like going from gray - that cloudy fog - to being in the now, being in control of who you are, and what's involved in your life."

    Richard Larsen

    Longshoreman

  • "I've gained a lot of time back, so I can wrestle with the kids or do a project or go for a walk - all of a sudden there's time for life again, which is awesome"

    James Warburton

    Entrepreneur

  • "It gives you a whole bunch of tools to cope with life and get to a better version of yourself - it's a jumpstart."

    Jessica Sallenback

    Pilot Participant

  • "I would describe Ignition Protocol as a group of guys that'll help you get off your ass!"

    Kayman

    Pilot Participant

  • "I have a much better outlook - I'm happier, and I just feel more like myself."

    Sandra Cummings

    Small Business Owner

  • "It gives you a whole bunch of tools to cope with life and get to a better version of yourself - it's a jumpstart!"

    Jessica Sallenback

    Pilot Participant

  • "I feel like my brain is like a little less chaotic."

    Shirene Ree-Hembling

    Small Business Owner

  • "I'm really positive about the way things are going and just the possibility of actually realizing my dreams!"

    Kerstin Bitterberg

    Small Business Owner

  • "I have far more energy and feel healthier!"

    Lyle McNish

    City Administrator

  • "I lost 32 lbs and feel more confident!"

    Devon Clifton

    Pilot Participant

Ignition Protocol blends professional development, fitness, and mindfulness into a 10-day spark that reignites your energy and gets you feeling like yourself again.

Problems

The Chaos That Holds You Back

From daily distractions to rapid workplace changes, discover the challenges standing between you and your best life.

Personal

We’re caught in a world buzzing with distractions, where focus feels like a luxury we can’t afford, leaving us:

  • Exhausted and stalled: Kicking off health goals like improving your diet or exercising more, only to abandon them repeatedly, leaving you drained and frustrated. How do you break through those mental barriers holding you back?
  • Missing out on what matters: After juggling work and chores, family time or a bit of fun feels rushed or empty. Where’d the day go, and why’s it so hard to be there for the people you love?
  • Overwhelmed and drifting: Productivity and motivation slip away—finances, health, job, home, kids—it piles on. Where and when do you dive in when it all feels too massive?
  • Trapped by habits and worry: Phones, shows, a drink to unwind—it’s everywhere, pulling us away from what matters most. Anxiety creeps up, and taking that first step toward the life you want feels out of reach.

Professional

Ever feel like work’s slipping out of your grip? Here’s what’s hitting us:

  • Tech’s Taking Over: Picture this—your inbox pings, but soon it’s AI sorting it, not you. Employees, you’re left wondering: can I keep up, or am I replaceable? Employers, your team’s scrambling—how do you get them ahead of the curve?
  • Team Drift: You’re in a meeting—someone’s muted, someone’s checked out, and the vibe’s off. Employees, how do you stand out when no one’s on the same page? Leaders, how do you knit it back together when everyone’s disengaged?
  • Automation Looming: That task you grind out? A machine might do that soon. Employees, it’s adapt or fade; employers, it’s train or lose—your workplace feels the squeeze either way.
  • People Skills Fading: Tensions flare, talks misfire—personality clashes tank the vibe. Employees, can you handle the mess, or just add to it? Employers, is your team crumbling under drama you can’t fix?

It’s not just change—it’s a daily wrestle. Employees want traction; employers want a team that sticks. We’ve got a way through.

We’re on a mission to grow a community that's got your back - where people carve their own path to cut through the chaos, take charge, and live a life of ease.

Benefits

Activate Your Inner Spark to Ignite Your World

Personal Professional
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Recharge Your Body and Energy

Build some quick wins to get your momentum rolling steady

Pick up our easy nutrition tweak that begins to clear that afternoon brain haze

Feel what steady, all-day energy’s like after only 10 days.

Break through the chaos with a routine that carves out time just for you

Sharpen your focus to get more done without the grind

Build a day that balances work, family, and what you love

Steady your finances and home—less clutter, more control, no stress

Unlock your real self, and get clear on where you’re headed and why it matters

Join a crew that lifts you up, cheering your wins every step

Sharpen Your Leadership Edge

Lead with confidence—teams, talks, or tough moments, you’ve got this

Sort conflicts fast, with anyone, no drama—just steady moves

Speak up clear and strong, even when the heat’s on

Get ahead of AI and automation—tools to adapt, not just react

Build grit to roll with whatever the future throws your way

Stay in demand—skills that keep you and your crew employable

Read the room and steady the vibe—less tension, more trust

Know yourself deep—cut the noise and own your moves

Lift your crew with real talk—support that sticks, not just words

How It Works

Three simple steps to ignite your life and unlock your full potential.

Step 1
Register for the Challenge
  • Register for challenge
  • Invite your family and friends! (better played together)
  • Receive an email with instructions
  • Enter your employees emails or upload a CSV
  • Bulk registers your employees into the challenge
  • Monitor your employees progress
Step 2
How The Challenge Works
  • Watch 2 videos per day, no more than 5 minutes each
  • One small action a day
  • A daily steps/movement challenge
Step 3
What You Need to Prepare
  • Walking shoes or access to indoor treadmill (accessibility alternatives are included for those with mobility challenges)
  • A step counter (if no step counter, just measure your walks by time in our tracker)
  • Time: 10-15 minutes in app + a daily walk - that's it!

Features & What You Get

Unleash Your Full Potential

Empower your journey with features designed to keep you motivated, connected, and on track every step of the way.

Access on App or Desktop

Join the challenge anytime, anywhere! Access your dashboard, track progress, and complete daily actions seamlessly on the app or desktop.

Track Your Progress

Stay on top of your journey with real-time progress tracking. See your streaks, daily actions completed, and step count—all in one place.

Post Your Daily Win

Celebrate small victories! Share your daily achievements, inspire others, and stay motivated with community-driven accountability.

Earn Points & Big Rewards

Turn progress into prizes! Earn points for completing daily actions and redeem them for exclusive rewards, perks, and bonuses.

Meet New Friends

Join a community of like-minded individuals on the same transformation journey. Connect, collaborate, and grow together!

Get Support Along The Way

You’re never alone! Gain encouragement from expert coaches, mentors, and a supportive network ready to help you overcome any challenge.

Free Cheat Sheets, Downloads & Frameworks

Unlock powerful tools! Get free resources—from nutrition guides to conflict resolution frameworks—to set you up for success.

Get to know the folks steering your shift.

Our dedicated team of coaches and professionals brings years of experience to guide, motivate, and support you every step of the way. Together, we’re here to help you ignite your full potential.

Lee Brain

Head Executive & Life Coach

As the former two term Mayor of Prince Rupert, Lee has 17 years of experience in professional leadership & community development focusing on conflict resolution, group facilitation, healthy relationship dynamics, public speaking, board governance & effective communication techniques. Lee sits on the board of the Prince Rupert Port Authority and runs a professional stakeholder relations & public engagement consulting business working with corporate, First Nations & government clients. Lee will help you navigate the big decisions you need to make for your life or business.

Learn More

Niko Brain

Fat Loss Coach

Niko’s experience in fitness, nutrition and habit development spans over 20 years and he is currently becoming a NASM Certified Personal Trainer. After completing his own weight loss journey of over 70lbs, Niko will help you understand the day to day habits needed to stay consistent with your health & nutrition goals.

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Graeme McNish

Performance & Mindfulness Coach

Graeme has a Communications degree from SFU and has over 10 years experience in performance & mindfulness training. He has 8 years experience with Coast Guard operations and will help you discover the tools to calm your mind, become more focused & productive, and optimize your daily routine without sacrificing time with your family.

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Howard Hood

Head of Business & Technology [aka Dad]

Howard has 40 years of experience in technology and business development, and is a jack-of-all-trades with a mastery in enterprise-level technology solutions. Howard will help your business streamline with technology, online integrations and AI to make your business run like clockwork and on autopilot.

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Partnered Coaches

Amber Shaurette

Personal Trainer & Nutrition Coach - Pinnacle Performance

Amber has been passionate about fitness for as long as she can remember, beginning with sports and running during her childhood and discovering her love for the gym in her teens. In 2019, she turned that passion into her full-time career. As the owner of Pinnacle Performance, she leads dynamic group fitness classes and trains clients one-on-one. In 2024, Amber launched Empower Her Wellness, an online fitness and nutrition coaching program designed specifically for women. A certified personal trainer, glute specialist, and nutritionist, Amber is dedicated to empowering women to lead healthier, happier lives through fitness and nutrition.

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Doug Morash

Chef & Nutrition Coach - North Coast Nutrition

As a professional chef for over twelve years Doug has a great passion for food. Similar to a lot of people, Doug has struggled with being overweight, unhealthy and on a fast track to health issues. With his past experience and completing the Ignition Protocol Pilot Program Doug found and acquired new education as an NCI Certified Nutrition Coach. Doug has brought his two passions together. If Doug can help you as much as he has helped himself, you are sure to succeed.

Learn More

What Our Challengers Are Saying

See how the Ignition Protocol Challenge has transformed lives with real stories and results from individuals, teams, and organizations just like yours.

  • "I have a much better outlook - I'm happier, and I just feel more like myself."

    Sandra Cummings

    Small Business Owner

  • "It gives you a whole bunch of tools to cope with life and get to a better version of yourself - it's a jumpstart."

    Jessica Sallenback

    Pilot Participant

  • "I'm really positive about the way things are going and just the possibility of actually realizing my dreams"

    Kerstin Bitterberg

    Small Business Owner

  • "I feel like my brain is a little less chaotic."

    Shirene Ree-Hembling

    Small Business Owner

  • "I have far more energy and feel healthier!"

    Lyle McNish

    City Administrator

  • "I lost 32 lbs and feel more confident!"

    Devon Clifton

    Pilot Participant

Next Challenge Begins May 1st 2025

Join the 10-Day Ignition Protocol Challenge and transform your habits, health, and leadership skills for a brighter, more confident future.

Enroll Now & Invite Friends Group Enrollment for Organizations

Your Questions, Answered

Find quick answers to common questions about the Ignition Protocol Challenge and get ready to start your transformative journey with confidence.

It’s a free 10-day challenge to help you take charge at home, and thrive at work. You’ll dive into two streams—personal and professional development—through two 5-minute videos a day, paired with small, doable tasks. Personal’s about sorting your mornings, health, and direction; professional’s about sharpening your leadership and work game. Think steady steps, not a total overhaul—by the end, you’re feeling like yourself again - and there are mystery rewards to earn if you complete the challenge!

Anyone who’s ready to shake off the rut and get a jumpstart—solo folks, couples, friend groups, even whole workplaces. Whether you’re dragging through mornings or wrestling work chaos, it fits. We’ve got bulk enrollment for bigger groups too—HR folks, this one’s for your team!

It’s 10 days of getting your home life humming. Day 1 introduces you to the challenge. Day 2 is the TNS Life Grounding Protocol. Day 3 is a simple system to dial in your eating. Day 4 is gym basics. Day 5 is developing a routine you'll actually stick with. Day 6 is The Art of Home and living a life of ease. Day 7 is Focusing The Drifting Mind and taking control of your attention. Day 8 is Presence Optimization and using our Toolkit To Now to keep the peace inside. Day 9 is pushing towards what you really want. Day 10 is live launch day! Small wins that stack.

It’s your work toolkit—10 days to level up. Day 1 introduces you to the challenge. Day 2 is Why You Lead and digging deep on how you show up. Day 3 is figuring out your leadership style through Myers-Briggs and other thought provoking systems. Day 4 is discovering your blind spots. Day 5 is Talk That Lands and commanding the room. Day 6 is about Cooling the Fire when handling tension & conflict. Day 7 is another leadership self-assessment focused on the Big Five Personality Traits. Day 8 is Skills of Tomorrow. Day 9 teaches you to own your impact. Day 10 is the live launch day! Practical stuff to up your work and leadership game.

On the personal side, our team are certified personal trainers & nutrition coaches. We are ISSA (International Sport Sciences Association) and NASM (National Academy of Sports Medicine) certified. On the professional side, our executive coach former Mayor Lee Brain is a professional facilitator by trade and runs a stakeholder relations & public engagement consulting business working with government, First Nations & major industry. He sits on the Board of Directors for the Prince Rupert Port Authority, and has 8 years in governance as Mayor overseeing a $45M budget and raised over $250M in infrastructure capital and new revenue. He has extensive experience in government relations, conflict resolution, team development, mediation, negotiation and public engagement.

In app: 10-15 minutes a day. Two 5-minute videos—one personal, one work—plus a quick task (like printing a daily routine plan). And a minute to log your daily win in the community. Off app: a daily walk which starts at 5K steps a day and gradually increases over the 10 days— so you'll need 30 mins to 1hr a day for some form of movement (can be broken up into different parts of the day).

Each day’s got a bite-sized move to keep you rolling. They’re simple—like printing off a toolkit, sharing your leadership style results, going for a quick walk, etc—but they build real traction. You’ll see the full list when you sign up.

You’ll go from 5K to 8 or 10K steps over 10 days—starting easy, building steady. Log it in our tracker to earn some mystery rewards at the end of the challenge. It’s less about fitness and more about shaking off that foggy, tired slump—gets you moving and clears your head.

Not to worry - we have movement alternatives for folks with mobility challenges - including low impact alternatives for daily steps. However, if you primarily use a wheelchair or are a person with a disability - we recommend you follow your own established mobility routines while still enjoying 90% of what our program has to offer and are encouraged to join and participate with us!

Every day, you share one thing that clicked—could be nailing your routine, hitting your steps, or sorting a work issue. Post it in our group—keeps you in the game and lets us cheer each other on.

You’re not alone—we’ve got a community vibe going. Share your wins, swap ideas, keep each other rolling. It’s online, easy to dip into, and keeps it feeling less like a solo slog. No pressure—just regular people sorting it together.

If you’re HR or a team lead, this is your perk. Sign up your crew—big or small—and get a dashboard to see who’s in and how they’re doing. It’s a snap to set up, and your team gets the same 10-day jumpstart, tailored to fit work life and mobilize your team's performance & energy.

Nope—just you, a phone or laptop for the videos, and a way to track steps (phone, watch, pedometer). No fancy prep or pro skills needed—it’s built for where you’re at, right now. And if you don't have a way to track steps, then we have a recommended daily amount of time to walk to keep track. Also, if you have mobility issues, and walking can be a challenge, we have alternative movements so you can participate and build energy in other ways!

We’ve been there—stuck, scattered, needing a jumpstart. We ran a 100-day pilot with 50 folks in 2024, and it worked better than we hoped. Feedback shaped this 10-day version—real people, real shifts. It’s not magic; it’s what we use too!

Next round’s soon - on this website above are registration links. Simply enter your name, and you’re in. We’ll send the details—timeline, videos, group access—straight to you. You'll also be able to invite your family & friends to join with you when you register.

Life happens—no sweat. Videos and tasks are there when you’re ready; jump back in where you left off. The group’s there too—keeps you tied in, no guilt trips.

Absolutely—makes it better. Sign up together, share wins, push each other. Couples, buddies, whoever—it’s built to flex for any size group!

10 days is the sweet spot—long enough to shift gears, short enough to stick. We’ve boiled down what worked in our 100-day pilot into a fast, focused reset. It’s a kickstart, not a marathon.

You walk out steadier—life’s less foggy, work’s less messy. We’ll share next steps—ways to keep the momentum going on the live launch day.

Contact Us

Have questions about the Ignition Protocol Challenge? We’re here to help! Whether you're an individual, small group, or organization, reach out to us for support, enrollment details, or general inquiries.

Phone Number

1-877-653-8129

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Text Us

672-867-1582

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Address

1702 - 815 1st Ave West,
Prince Rupert, BC V8J 1B3

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Email Address

hello@ignitionprotocol.com

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Get in Touch

Whether you're curious about the Ignition Protocol Challenge, need support, or want to join our community, we're ready to answer your inquiries

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